with Gold View Solutions
With two prime locations in Accra—one at McCarthy Hills and the other at West Airport—this hospitality brand sought to elevate its visibility, improve customer engagement, and unify its digital identity. Despite operating in two bustling areas, the brand's online presence was minimal, and its brand identity lacked consistency across platforms. To remain competitive in the hospitality industry, management turned to Gold View to lead a comprehensive digital rebranding and technology integration initiative aimed at driving growth and improving overall performance.
With two prime locations in Accra, this hospitality brand faced several challenges:
The hotel had limited visibility across digital channels and was not leveraging social media effectively.
There was no unified tone, visual style, or branding strategy connecting both hotel locations.
Without a digital backend or customer database, the management found it difficult to track guest interactions or maintain consistent communication.
The hotel struggled to attract new audiences online and maintain lasting relationships with previous guests.
Performance metrics like RevPAR (Revenue per Available Room) were not easily monitored, limiting insights into growth opportunities.
Gold View implemented a strategic digital transformation initiative focused on unifying brand identity and driving growth across both locations.
Gold View took over the management of the hotel's social media platforms, including TikTok, Instagram, Facebook, and LinkedIn.
Crafted engaging, consistent content that highlighted both locations, amenities, and unique guest experiences.
Established a unified visual aesthetic and messaging tone across all channels.
Introduced interactive campaigns, influencer collaborations, and video content to boost engagement and reach.
Implemented analytics tools to monitor performance and adapt strategies based on insights.
Gold View built a modern, responsive website to serve as the central hub for both locations.
Integrated both hotel locations under one cohesive digital brand identity.
Allowed guests to easily reserve rooms directly through the website.
Professional imagery and virtual tours to enhance user experience and highlight the properties.
Improved visibility on Google and other search engines to drive more organic traffic.
To support ongoing business intelligence and guest engagement, Gold View developed a backend database system.
Logs all bookings, guest interactions, and payment activities.
Enables management to keep in touch with past guests through personalized communication.
Offers insights into occupancy trends, repeat guests, and revenue performance.
Gold View conducted an in-depth brand audit, competitive analysis, and digital needs assessment.
Implemented a consistent brand strategy across platforms and developed the website and backend system.
Launched a coordinated content calendar across TikTok, Instagram, Facebook, and LinkedIn.
Monitored analytics to refine content performance and digital engagement.
Continued monthly performance reviews and strategy meetings with management to ensure sustained growth.
The implementation of Gold View's strategies led to significant improvements:
| Metric | Before Implementation | After Implementation |
|---|---|---|
| Online Presence | Minimal and inconsistent | Strong, cohesive digital footprint |
| Social Media Engagement | Low | High engagement and growing follower base |
| Customer Communication | Disconnected | Centralized and data-driven |
| Website Functionality | Outdated or absent | Modern, responsive, and SEO-optimized |
| Revenue Growth (RevPAR) | Static | Consistent month-to-month growth |
Gold View helped us completely redefine our digital presence. From social media to our new website and customer database, everything now works together seamlessly. We've seen real results—not just in engagement, but in revenue growth as well.
The collaboration between this dual-location hospitality brand and Gold View demonstrates the impact of a unified digital strategy. By strengthening online presence, consolidating brand identity, and implementing robust backend systems, Gold View has positioned the brand for sustained growth and enhanced customer loyalty across both its Accra locations.
Let's discuss how Gold View can create a cohesive digital strategy for your multi-location business.
Get in Touch